Queenz Eye has demonstrated their rising prominence on YouTube charts with their new song 'Y2K', proving the intense interest from both domestic and international fans.
On the 8th, Queenz Eye's title track 'Y2K' music video reached 15th place on YouTube's daily popular music video chart in Korea. Additionally, the track ranked 17th in Korea (as of the 7th) and 26th in Japan (as of the 5th) on YouTube's daily Shorts popular music chart, showing that music fans' interest is expanding beyond Korea to overseas markets.
The 'Y2K' music video captivated viewers with the confident and free-spirited charm of Queenz Eye members, along with diverse visuals that reinterpret Y2K aesthetics in a modern way and energetic performances. Set against vintage streets and waiting rooms, the video maximized the song's appeal through unique styling featuring flip phones, digital cameras, and bold accessories, combined with sophisticated direction.
This achievement is particularly meaningful as it secured high buzz not only through the music video but also through Shorts content. 'Y2K's addictive melody, easy-to-follow point choreography, and concept that modernly reinterprets 2000s nostalgia attracted the attention of short-form platform users, leading to natural content spread.
YouTube's daily Shorts popular music chart is an indicator that tracks the most actively used music in short-form content, allowing verification of actual reactions from global users. 'Y2K's simultaneous appearance on both Korean and Japanese charts demonstrates its natural spread to overseas users beyond Korea, proving its global growth potential.
Released on the 28th of last month, Queenz Eye's second mini-album 'PRISM EP.02' is an album that captures their enhanced musical capabilities and diverse charms. Queenz Eye broadened their musical spectrum by adding pop sensibilities to their signature powerful energy, showing a clearer team identity.
The title track 'Y2K' is a pop anthem that reinterprets the distinctive emotions and energy of the early 2000s with modern sounds. The nostalgic production, highly addictive melody, and witty homage elements blend together to receive positive reviews from listeners. The track features producer Sean Cook, who created Billboard Hot 100's longest-running #1 hit 'A Bar Song (Tipsy)', and Jason Hahs, who has worked with RIIZE, IVE, and NCT Dream. The choreography was handled by Root and Ready, who have worked with aespa, HEART2HEART, Kiki, and Choi Yena, enhancing the overall quality. Based on the high production value completed with global production teams, the song is gaining positive responses from overseas fans beyond Korea, expanding Queenz Eye's global presence.
Currently active with their second mini-album 'PRISM EP.02', Queenz Eye continues to communicate with fans through music broadcasts and various content. As 'Y2K' gains attention overseas beyond Korea and expands their presence, attention is focused on the new growth story that Queenz Eye will write.