Advertiser Agreement

This Advertiser Agreement (the "Agreement") governs running display campaigns as an Advertiser on the SOUND.RADAR Ad Network (the "Network"), operated by TAEON Branding Agency Pte. Ltd. ("the Company").

This Agreement supplements and incorporates the SOUND.RADAR Terms of Service, Privacy Policy, Ad Content & Creative Policy and Ad Serving Privacy & Cookie Notice. This Agreement is originally written in Korean; in case of any discrepancy, the Korean version prevails. Nothing here limits non-waivable rights under mandatory law.

1. Campaign Creation

1.1. Advertisers create campaigns in the dashboard, setting objective, budget, pricing model, targeting, schedule and creatives.

1.2. Campaigns and creatives are subject to review and approval under the Ad Content & Creative Policy; we may reject, pause or stop them, with or without cause.

1.3. We allocate inventory, zones and placement at our discretion. We do not commit to delivery on any specific site, zone, position or time.

2. Creative Ownership and Warranties

2.1. You warrant that you own or are licensed for all rights in the creatives you submit (images, copy, links, landing pages, logos, trademarks).

2.2. You grant us a non-exclusive licence to display, transmit and store creatives as needed to serve them. Rights in the creatives remain with you or the rightful owner.

2.3. You warrant your creatives infringe no copyright, trademark, image, publicity, privacy or contractual right, and comply with advertising/consumer-protection law and platform policy.

3. Prohibited Creatives

3.1. Malware, deceptive, clickbait, false-claim, adult, hateful, discriminatory, illegal or IP-infringing creatives — and anything prohibited by the Content Policy — may not be served. See the Ad Content & Creative Policy.

3.2. We may reject or remove violating creatives without notice; costs already served may be excluded from refunds.

4. Billing

4.1. Billing is by invoice through Stripe. You must complete prepayment/top-up or invoice settlement to run campaigns.

4.2. Spend on impressions, clicks or conversions already served is non-refundable. Only unspent amounts unserved due to our fault may be considered for refund or credit.

4.3. Foreign-payment, card, conversion fees and taxes may be borne by you; receipts/tax documents are issued per Company policy and law. All amounts are in USD.

5. Pricing Models

• CPM — per 1,000 impressions. Cost = (valid impressions ÷ 1,000) × CPM rate.
• CPC — per click. Cost = valid clicks × CPC rate.
• CPA — per conversion. Cost = valid conversions × CPA rate.

Conversions count only where a valid CPA token is presented at an agreed conversion point (e.g. a k-pop.at smart link).

6. No Guarantee of Placement or Performance

6.1. We do not guarantee placement, delivery volume, impressions, clicks, conversions, CTR, reach or performance.

6.2. We serve campaigns with reasonable effort but do not fully control inventory, traffic, user response or external factors.

7. Measurement and Methodology

7.1. The authoritative figures are SOUND.RADAR's own measurement recorded in adn_stats, which is the basis for billing absent manifest error.

7.2. A click is valid only where the signed click URL validates; a conversion only where a valid CPA token is presented.

7.3. We apply IVT filters (user-agent blocklist, per-IP click throttling); invalid events are not billed and may be corrected post hoc.

8. Suspension and Termination

8.1. We may suspend or terminate campaigns, creatives or your account for policy breach, non-payment, fraud or legal risk.

8.2. You may stop a campaign at any time, but spend already served is non-refundable.

9. Limitation of Liability

9.1. Absent our intent or gross negligence, we are not liable for delivery variation, performance shortfalls, external factors, lost profit, or indirect/special/consequential damages.

9.2. Our total liability does not exceed the amount you actually paid for the campaign at issue, except for intent/gross negligence/fraud or where not permitted by law.

10. Intellectual Property

10.1. The Network, serving system, click-signing scheme, reporting and brand are ours. You retain rights in your creatives and grant only a limited serving licence.

11. Governing Law

11.1. Governed by the laws of the Republic of Singapore, without prejudice to mandatory protections in your place of residence.

Contact

TAEON Branding Agency Pte. Ltd. · UEN 202602171W · 9 Raffles Place, #29-05, Republic Plaza, Singapore 048619 · Email: contact@taeon.one

Effective 2026-06-17.