Publisher Agreement
Last updated: 2026-06-26 (KST) · Effective: 2026-06-26
This Publisher Agreement (the "Agreement") governs participation in the SOUND.RADAR Ad Network (the "Network"), a display advertising marketplace operated by TAEON Branding Agency Pte. Ltd. ("TAEON", "we", "us"), as a Publisher — a person or entity that registers websites and ad zones and places SOUND.RADAR ad tags to display advertisements for a share of revenue.
This Agreement supplements and incorporates the SOUND.RADAR Terms of Service, Privacy Policy, Cookie Policy, Acceptable Use Policy, the Ad Content & Creative Policy and the Ad Serving Privacy & Cookie Notice. If translated, the English version controls. Nothing here limits non-waivable rights under mandatory law.
1. Eligibility
1.1. You must be at least 18 years old and have legal capacity to contract. If you act for an organisation, you warrant you have authority to bind it.
1.2. You must own or have the right to monetise each website, app surface or property you register, and to place ad tags on it.
1.3. We may require identity, entity, ownership, tax and payout-account verification before approval and at any time thereafter.
2. Account and Approval
2.1. Network access requires a SOUND.RADAR account and a Publisher profile. Each registered site and each ad zone (an ad slot of a defined size/format) is subject to our review and approval.
2.2. Approval is discretionary. We may approve, reject, pause or re-review any site, zone, ad tag or account at any time, including for traffic quality, content, layout, or policy reasons.
2.3. You are responsible for all activity under your account and for keeping credentials, API keys and ad-tag IDs secure. See our Security Policy.
3. Site and Zone Rules
3.1. Registered sites must meet the quality, content and layout requirements of the Ad Content & Creative Policy and the Acceptable Use Policy.
3.2. You must accurately describe each site and zone (URL, language, category, placement, format). Zones must correspond to real, viewable ad slots on live pages.
3.3. Ads must not be hidden, stacked, overlaid, sized to 1×1, auto-refreshed beyond disclosed limits, placed under cursors, served in pop-unders/interstitials we have not approved, or rendered in a way that causes accidental clicks.
3.4. You must not place ads on pages prohibited by the Content Policy (e.g. adult, hateful, infringing, illegal, or malware-bearing pages), or adjacent to such content.
4. Ad Tag Use
4.1. We grant you a limited, revocable, non-exclusive, non-transferable licence to embed our ad tags solely to display Network ads on approved zones.
4.2. You must implement ad tags as provided. You must not alter, intercept, frame, proxy, copy, reverse-engineer, or use the tags to capture, redirect or modify ad calls, click URLs or creative content.
4.3. You must not generate, encourage or place tags in a manner designed to produce impressions or clicks that a genuine, interested user did not initiate.
5. Prohibited Traffic
5.1. Invalid traffic ("IVT") is strictly prohibited, including: automated, bot, crawler, scripted, headless-browser, proxy, datacenter or emulator traffic; incentivized traffic (paying, rewarding, or pressuring users to view or click ads); purchased, exchanged or auto-generated traffic; click farms; self-clicks; and any artificial inflation of impressions, clicks or conversions.
5.2. We operate automated and manual IVT filtering, including user-agent blocklists and per-IP click throttling, and we may apply additional signals. Filtered events are not billable to advertisers and are not eligible for payout.
5.3. You must not knowingly send traffic from sources you know or should know to be non-human or non-genuine.
6. Revenue Share and How It Is Calculated
6.1. For each Network event attributed to your zones, gross revenue is computed from the advertiser pricing model as follows:
- CPM — (valid impressions ÷ 1,000) × campaign CPM rate.
- CPC — valid clicks × campaign CPC rate.
- CPA — valid conversions × campaign CPA rate.
6.2. Your earnings equal eligible gross revenue × your applicable revenue-share percentage (rev_share_pct), as shown in your Publisher dashboard and subject to change on notice. Only events that pass IVT filtering and advertiser-side validation are "valid".
6.3. Reported figures are derived from SOUND.RADAR's own measurement in adn_stats. Our figures are authoritative for settlement, absent manifest error. Clicks are recorded only where the signed click URL validates; conversions only where a valid CPA token is presented.
6.4. All amounts are stated and settled in US Dollars (USD).
7. Payouts
7.1. Earnings accrue to your account balance after IVT and validity adjustments. Payouts are released only once your balance meets the published minimum threshold.
7.2. Payouts are issued on a periodic schedule (e.g. monthly, on a net-day basis after the close of each accrual period), provided your account is in good standing and verification is complete.
7.3. Supported payout methods are bank transfer, PayPal and Payoneer, subject to availability in your country. Provider, transfer and currency-conversion fees may be deducted or borne by you.
7.4. You are responsible for all taxes on your earnings. We may require tax forms and may apply withholding where required by law; amounts withheld are remitted to the relevant authority.
7.5. Disputed, reversed, charged-back or later-invalidated events may be deducted from current or future balances.
8. Invalid-Traffic Deductions and Holdbacks
8.1. We may withhold, reverse, adjust or claw back earnings attributable to invalid traffic, policy violations, advertiser refunds/chargebacks, or measurement corrections, including after a payout has been calculated.
8.2. We may place an account on a payment hold pending IVT or policy investigation, and may forfeit earnings tied to fraud or material breach.
9. Suspension and Termination
9.1. Either party may terminate this Agreement at any time on notice. We may suspend or terminate a zone, site, tag, payout, or your account immediately for IVT, fraud, policy breach, legal risk, or non-response to verification.
9.2. On termination you must remove all ad tags. Earnings validly accrued and not subject to investigation are paid at the next eligible cycle once the threshold is met; ineligible or fraud-tainted earnings are forfeited.
10. Warranties, Indemnity and Liability
10.1. You warrant your sites, traffic and conduct comply with this Agreement, the Content Policy, the AUP and applicable law, and that you hold all rights to your site content.
10.2. You will indemnify us against claims arising from your sites, traffic, content, ad placement or breach. The Network is provided "as is"; we do not guarantee fill rate, ad availability, revenue, or any earnings level.
10.3. To the maximum extent permitted by law, we are not liable for indirect, incidental, special or consequential damages or lost profits, and our aggregate liability does not exceed the earnings payable to you for the three months preceding the claim.
11. Intellectual Property
11.1. The Network, ad tags, software, click-signing scheme, reporting and brand are owned by us. You receive only the limited licence in Section 4. You retain rights in your own site content.
12. Governing Law
12.1. This Agreement is governed by the laws of the Republic of Singapore, without prejudice to mandatory protections in your place of residence. Disputes follow the jurisdiction of our location or as set in a separate agreement.
Contact
TAEON Branding Agency Pte. Ltd. · UEN 202602171W · 9 Raffles Place, #29-05, Republic Plaza, Singapore 048619 · Email: contact@taeon.one
Effective 2026-06-17.